The Rumor of Mandatory Dutch Language at Dutch Universities in 2025
In recent years, a rumor has circulated that the Dutch language has become mandatory for all university programs in the Netherlands, particularly impacting international students and English-taught courses. This rumor, fueled by social media discussions and international media coverage, stems from proposed changes to Dutch higher education policies aimed at addressing the rapid influx of […]
The Importance of Branding in Higher Education: The Case of Dutch Universities
Abstract Branding in higher education has emerged as a critical strategy for universities to differentiate themselves in an increasingly competitive global market. This article explores the significance of branding for Dutch universities, examining how strategic brand management enhances institutional reputation, attracts students and faculty, and fosters stakeholder engagement. Through a case study approach, we analyze […]
Google’s Algorithm and Its Impact on .nl Domains and Dutch Universities
Google’s search algorithm has long been a cornerstone of online visibility, determining how websites rank in search results and, consequently, how easily users can find them. For Dutch universities using country code top-level domains (ccTLDs) like .nl, recent shifts in Google’s approach to ccTLDs could pose challenges to their international visibility. While Google has historically […]
